Media: “Social media is the use of web-based
and mobile technologies to turn communication into interactive dialogue.”
via: Wikipedia
Blogs, Podcasts,
Facebook,Twitter, LinkedIn, Flickr, YouTube
All driven by RSS
feeds - simple mechanism that’s built in
These allow people
to subscribe, follow, friend and connect.
79%
of adults use internet
Half
use at least 1 social networking site
Average
age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the
age of 35!
92%
use Facebook
29%
use MySpace
18%
use LinkedIn
13%
use Twitter
52%
of Facebook users and 33% of Twitter users engage with the platform daily,
while only 7% of MySpace and 6% of LinkedIn users do the same.
Source:
Pew Internet “Social networking sites and our lives” survey, 2011
Social Networking Do’s:
Be transparent. Be “you.”
Pictures speak louder than words - use them.
Coordinate your personality on all networks.
Make a blog the “hub” of your social media network.
Allow your company “evangelist” freedom.
Publish a social media policy for employees.
Don’ts:
Be anonymous
Forget to check your networks
Forget to post something fresh
Be a Weiner!
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