The word “podcasting” is a portmanteau combining the words
“broadcasting” and “iPod.” In case you have had your head in the sand recently
or don’t keep up with popular technology an iPod is a portable music player produced by Apple Computers. Apple was lucky/smart enough that their
brand was wrapped into a term for a new technology much like the Sony Walkman
becoming the popular name for a portable radio/cassette player or inline skates
being called “rollerblades”, which is brand name for a company that produced
inline skates.
Although podcasting first
found popularity within the techie set, it has since caught on with the general
public. Log on to one of several podcast sites on the Web, and you can download
content ranging from music to philosophy to sports. Podcasting combines the
freedom of blogging with digital audio technology to create an almost endless supply of
content. Some say this new technology is democratizing the once corporate-run
world of radio.
Podcasting is a free service that allows Internet users to
pull audio files (typically MP3s)
from a podcasting Web site to listen to on their computers or personal digital
audio players. The term comes from a combination of the words iPod (a personal digital audio player made
by Apple) and broadcasting. Even though the term is
derived from the iPod, you don't need an iPod to listen to a podcast. You can
use virtually any portable media
player or your computer.
Unlike Internet
radio, users don't have to 'tune in' to a particular broadcast. Instead, they download the podcast on demand or subscribe via
an RSS (Really Simple Syndication) feed, which automatically downloads the
podcast to their computers. The technology is similar to that used by TiVo, a personal video recorder that lets users set which programs
they'd like to record and then automatically records those programs for later
viewing.
In this article, you'll learn how podcasting works,
discover where to find podcasts and how to listen to them. You'll also find out
what tools you need to create your own podcast and how to promote it, as well
as hear what industry analysts have to say about the future of this burgeoning
technology and its counterpart, video podcasting.
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