Virtual reality is making a big comeback, and virtual worlds are
being rebranded as virtual reality right and left. There’s nothing particularly
wrong with that — immersive virtual worlds are a natural fit for virtual
reality.
But virtual reality is more than just virtual worlds with
extra immersion. “Immersion squared” or — with audio — “immersion cubed.”
There are some key differences that experience designers
need to be aware of.
1.
The 3D effect is natural
The user doesn’t just come to identify
with their avatar on a screen — the user actually is inside that avatar, inside
the virtual world. No extra cognitive leap is required to think of the
virtual world as a real place.
2. Forced first person
view
The camera can’t loiter around the avatar’s
shoulders, or fly around, or zoom in on in-world objects or displays, or hold
still for pre-made animated scenes. Any unnatural camera movement not only
destroys immersion, but increases vertigo and could make users nauseous.
The forced first person view also makes the entire virtual
experience far more subjective, since the user is right in the middle of it.
Things are flying at you, not at the avatar.
3. No distractions
With a traditional viewer, a virtual world is only a click
away — or a flick of the eyes away — from a Web browser, or an email inbox, or
whatever is on the user’s desk or elsewhere in their surrounding physical
environment.
While wearing a virtual reality headset, you cant look away,
or have the physical world distract you. There is no break to the “flow” of
being in the immersive environment.
4. Isolation
What this lack of distraction can also lead to is isolation.
You feel as though it’s just you and the virtual world — and the things in
it — and it’s harder to ask for help, except to someone else who is
also in the world.
5. Vulnerability
When playing a scary video game or watching a movie, you can
always glance away from the screen to the living room around you to reassure
yourself that you’re not in any actual danger from the on-screen monsters. The
same applies to traditional virtual worlds.
The intelligent, modern part of your brain knows that the
virtual environment is just that — virtual — but the primitive part your brain
where your fear responses live isn’t smart enough to tell the difference.
With virtual reality the safety net of the external
visual cues gets removed. It’s just you and the virtual space.
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